The quality of our Down pillow is superior to most Down pillows on the market and although the regular longevity of a Down pillow can be a couple of years, you can expect your new Pillow Guy Down pillow to last 5+ years. Check out our care instructions on how to keep your pillow lasting fresh and longer. A good way to test to see if it's time for a new pillow is by folding your pillow in half and put a shoe on top (maybe clean it first) If the shoe flips off, your pillow is good.